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Track Your Ads Performance With The Facebook Pixel

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Boosting your contest with a promoted post is a great practice to increase its visibility. This lets you target a specific audience and reach people outside your immediate circle of fans and friends. But how can you track your campaign performance and know how many people actually answered your contest as a result of seeing your ad? How can you re-engage with participants in order to promote your business?

The answer to both these questions lies in the Facebook Pixel. The pixel allows you to track participants so you can assess the effectiveness of your ad campaigns and then target these same participants as a Custom Audience in your next campaigns.

Bulk Import Options for Multiple-Choice Questions

When adding a multiple-choice question to a contest, it can be tedious to create each option and type in the different choices. Today we are introducing a new feature to make it easier to import many options at once. When creating a question, look for the "+ Bulk Import" link. When you click that link, a popup opens with a text box where you can type in or paste many options at once.

Receive Email Notifications for New Answers

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We just added a feature that was long overdue. You can now receive an email notification each time someone answers your contest. You were already receiving notifications through Facebook and now you will get both by default. You can configure how you wish to be notified (email, Facebook or both) from the Advanced Options of the Configuration section of your contest.

Create Polls, Contests and Quizzes from your Enterprise Account

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Today we have great news for our Enterprise subscribers. When you click the "+ New" button to create a new promotion, you will see a menu asking you to choose how you would like to interact with your audience. You can select one of the following: poll, contest or quiz. This gives you access to all our apps from a single account.

A New Domain Name For Your Contests

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Today we updated the domain name used for sharing contests to make it even shorter. The domain contest.fbapp.io has been effectively replaced by contest.app.do throughout the app. This shorter URL will be easier to type in a browser's address bar.

Changes To The Contest App

Following the Facebook privacy stories of last week and the European Union GDPR regulation coming into force next month, we made a few changes to the Contests for Pages app to give participants more explicit control on the information they share with contest creators. Here are the changes you will notice starting this week when creating a contest:

Como trabalhar com as informações do seu perfil do Facebook

Considerando as histórias atuais que surgiram envolvendo o uso de informações pessoais no Facebook por terceiros, recebemos muitos e-mails perguntando como usamos os dados que coletamos do Facebook. Neste post do blog queremos esclarecer como nossos aplicativos garantem que suas informações privadas estão protegidas.

Primeiramente, operamos em um modelo de negócios com base em assinatura. Em termos simples, isso significa que nosso lucro vem de usuários que pagam por uma assinatura de nossos serviços. Não exibimos anúncios e não vendemos nenhum dado coletado por meio de nossos aplicativos. Não é assim que operamos nossos negócios, já que isso sempre tem sido estabelecido de forma clara em nossa Política de Privacidade e Termos de Uso.