How to Publish a Contest on your Facebook Page

One of the most frequent questions we're asked is how a contest can be published on a Facebook Page. A Page is not the same as a personal profile. A Facebook Page represents a business or public figure and has followers instead of friends.

A Page or Business Manager account cannot be used to access Facebook apps. You have to create the contest using your personal Facebook profile. Once you get to the Publish section (see image below), click the Add to Facebook Page button to publish the contest on your Facebook Page.

Post to page

If your Page is not listed in the dropdown list, it usually means that the tab is already installed on the Page. In that case, navigate to your Facebook page and find the Contest tab on the left-hand side. On top of the tab, select your contest from the dropdown list.

Once the contest is installed on the Page tab, you need to post the Share URL on your Page Timeline. You can find the Share URL and customize the post details from the Publish section. See the best practices blog article and the promoted post blog article for advice on how to maximize the reach of your post. You can also change your Page Tab name if needed.

If you manage a Page with colleagues, an Enterprise subscription will allow to connect up to 10 admins to the account.